eBay gets Amazon.com-style makeover
eBay have been testing their planned new page designs, search functions and services, and it seems that they have decided to go with the very successful Amazon model. Included in this very substantial rehash of the site are a new homepage, more specific search results with multiple images, links to user reviews and Amazon style price range results. This much smarter search will enable buyers to find the items they really want and cut through all the irrelevant, related items that always appear in the results. The images are now much larger on the results page, with the item being shown from different angles. It also includes product details and descriptions, and provides recommendations based on what other customers bought after they purchased the current item.
It’s certainly welcome news that eBay search results will be much cleaner with buyers finding the items they want to buy much quicker. This should make the shopping experience on eBay a much more pleasant one and save so much time for those who want to purchase our items. The buyer experience is paramount in the battle to keep eBay alive and well for many years to come.
Amazon has been growing faster than any other company in the online retail sector, while eBay’s GMV (gross merchanise volume) has been slowing and the number of listings have been in decline. Although eBay have denied using the Amazon model for this revamp, it’s clear that they have understood that the clean design of their competitors website is a major factor in their success.
I don’t think it’s really that relevant whether eBay have chosen to base their new features on those of Amazon. What really matters to us as sellers is that our customers hang around and continue to purchase their items on eBay.
Digg This [?] Share ThisPopularity: 46% [?]
If you're new here, why not sign up for membership, or subscribe to my RSS feed. Thanks for visiting!