AuctionAddictsAnonymous.com

No, I think not. If you are a small store owner like me, you’ll know that there’s always some of your inventory that just won’t move! You relist it constantly each month to no avail. In the end you have to give up because the listing fees are costing more than you can ever hope to get for your item. Every month, thousands of new sellers decide to try eBay selling, full of dreams of giving up their job and living solely from their eBay sales. Sadly, this is very, VERY unlikely to happen for them. Unless you are selling something which is in high demand, and for which you are one of a very few suppliers, you will need more than just eBay to achieve this. However, eBay is a great way to start out with your business plans, especially for those with little or no experience of internet marketing.

An eBay store can help you to build your business whether you plan to sell solely on the internet, or run a “real-world” operation. You can brand your eBay store, use the same branding on your own website and, by combining the two selling methods, you can increase your profits. eBay is a vast marketplace with millions of transactions every week. It makes great sense therefore to harness the power of eBay to increase your online customer base.

Although you may sell an item to someone on eBay, this customer is regarded by eBay as being one of their customers, and not yours. You can change this with the use of eBay’s Store enhancement features, such as providing your buyers with a newsletter, thereby allowing you to stay in touch with them, giving them exclusive special offers and persuading them to visit your website to buy from you directly. You can also, of course, promote your own website to them, so long as you don’t place a direct link to it from any of your listings. This is a breach of eBay policy. If you can persuade your buyers to return to you time and again, then you’re on a winner.

Branding your eBay Store is an easy undertaking. A logo is a great way to start. For a very small investment you can purchase a logo, customized with your store’s name, and then either use a matching template, or choose colors from the logo to integrate your listings with your store and enhance the overall appeal of your listings.

These methods, while so simple, are a very effective way of expanding your reach beyond eBay and growing your business to it’s full potential.

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I haven’t posted anything for a few days now because I have been working on a couple of things for the site.

I have been making another video tutorial for you about how to promote your site outside of eBay. This should be on by tomorrow (I hope). I have also been spending many long hours on photoshop. This doesn’t come easily to me as photoshop is something I don’t know much about. A budget here would be really useful!

I am also trying to fix up the forum so that we can breathe some life into the interest groups. I will integrate a new forum with the blog so that you should only need to login once to enjoy both the blog and the forum. It would be great to have more people interested in these interest groups! I have had a number of people actually sign up for the interest groups, but not the blog. Very confusing!

Hopefully by next week I will have finished with the design of the new graphics and I will make an announcement about them here and on the auctionaddictsanonymous blog on eBay. I hope you will love them! Stay tuned.

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eBay have been testing their planned new page designs, search functions and services, and it seems that they have decided to go with the very successful Amazon model. Included in this very substantial rehash of the site are a new homepage, more specific search results with multiple images, links to user reviews and Amazon style price range results. This much smarter search will enable buyers to find the items they really want and cut through all the irrelevant, related items that always appear in the results. The images are now much larger on the results page, with the item being shown from different angles. It also includes product details and descriptions, and provides recommendations based on what other customers bought after they purchased the current item.

It’s certainly welcome news that eBay search results will be much cleaner with buyers finding the items they want to buy much quicker. This should make the shopping experience on eBay a much more pleasant one and save so much time for those who want to purchase our items. The buyer experience is paramount in the battle to keep eBay alive and well for many years to come.

Amazon has been growing faster than any other company in the online retail sector, while eBay’s GMV (gross merchanise volume) has been slowing and the number of listings have been in decline. Although eBay have denied using the Amazon model for this revamp, it’s clear that they have understood that the clean design of their competitors website is a major factor in their success.

I don’t think it’s really that relevant whether eBay have chosen to base their new features on those of Amazon. What really matters to us as sellers is that our customers hang around and continue to purchase their items on eBay.

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The Sellers’ Resources page has gone live! You can find the link in the main menu at the top of the home page. We hope you will find the information and links there useful. We will be adding to it as we find other useful services which are beneficial to (more…)

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I’ve spent quite a lot of time over the past couple of days, adding all sorts of little accessories for you all to play with. I’m sure you’ve noticed all the colourful icons and clickable “thingies” all over the page. Go on, indulge yourself and click on a few (just for fun!)

While these little trinkets look simple as well as (more…)

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